Decibel Cannabis Company is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three production houses operating or underdevelopment along with its wholly owned retail business, Prairie Records.
The Qwest Estate in Creston, BC is licensed and operating 26,000 square feet of cultivation space producing the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve. These products sell in five provinces across Canada.
The Thunderchild Cultivation facility, an indoor 80,000 square foot indoor cultivation facility in Battleford, SK is licensed by Health Canada, producing dried flower for the Qwest Family of Brands.
The Plant, Decibel’s extraction facility, has 15,000 square feet of Health Canada licensed extraction and product development space. This production house will fuel the growth of the Qwest, Qwest Reserve, BlendCraft by Qwest and General Admission, into new and innovative product formats like vapes, concentrates, edibles and beyond.
Board of Directors
Shawn is an early investor and strategic thought leader in the North American cannabis industry. As an early investor in Aphria, he served on their board until November 2019. In addition, he co-founded and serves as an Advisor to the Board of Green Acre Capital (Canada’s largest cannabis private investment fund) and serves as a director of Humble & Fume Inc., a leading North American distributor of cannabis products. He currently oversees the investment and growth of his personal holding company.
Nadia is CFO and Head of Logistics for Sporting Life Group. Her experience includes launching and overseeing new multi-jurisdictional companies and business lines, extensive M&A, leading the execution of complex multi-functional initiatives, transformation and navigating regulatory environments. Prior to her current role, Nadia was the COO of Fire & Flower, a cannabis retailer with over 100 locations across Canada, and held senior finance roles at Holt Renfrew, Canadian Tire, and Maple Leaf Foods.
Jakob is the Chief Executive Officer of Perennial Brands Inc, a full life-cycle brand strategy organization. He was formerly the President of Aphria and held multiple roles at Diageo PLC including CFO of Diageo North America. In June 2021 Jakob joined Humble & Fume, a leading North American distributor of cannabis and cannabis accessories, as Chairman of the Board. He also serves on the Audit Committee and Compensation and Corporate Governance Committee.
Manjit has significant CPG expertise, having co-founded the Minhas Brewery, Distillery and Winery with over 90 brands of beers, spirits liqueurs and wines. Her products are sold in 5 provinces as well as 47 states throughout the USA and 16 other countries. She also appears as a television personality on the Canadian reality series, Dragon’s Den, where she has invested in dozens of Canadian businesses. Manjit also has specific cannabis industry experience as a former member of the board of directors of Inner Spirit Holdings Ltd. (Spiritleaf).
Paul is currently a director and CEO of Decibel. Prior to joining Decibel, Paul served as CEO, President, EVP, and Officer for consumer businesses, including leadership roles at Canadian Tire, Mark's, Princess Auto, Spence Diamonds and Alcanna Nova Cannabis. As an experienced brand builder, Mr. Wilson has a consistent winning record in sectors ranging from hard goods to apparel and in formats ranging from start-ups and small chains to department stores and national chains.
Mr. Yellowhead is currently a council member of Thunderchild First Nation. Previously, Mr. Yellowhead was the Land Coordinator for Thunderchild First Nation. He was also previously the owner of Yellowhead Outfitters